These days with so much competition around your website really needs to be perfect and have that “X factor” that is going to make it stand out from the rest. There are two main areas among different SEO services that you need to focus on when creating your perfect website: usability and beauty.
You cannot have one without the other and there should be no conceding. The functionality of your website need to be solid. Users need to have a clear understanding of how to probably use your website and navigate through it. Without usability, your visitors will find it difficult to search your website.
As well as this, you need beauty! Your website needs to look good. But remember that sometimes a really good looking may not have the best usability. So it is important that you find a good balance between the two. Try to think of new and interesting ways that you can include beautiful features on your website.
When you combine usability and beauty you can truly have the perfect website. So take a look below at some of the ways you can have both a high functioning and stunning website:
- Squint Your Eyes
A very official way of checking out just how good your design is! It may seem a bit silly but it definitely works. By squinting your eyes you can understand what the most important parts of your page are and see which parts stand out the most.
The parts of your page that should be most clear are the headers as well as the main menu. You should also think about spacing when you are looking at your page. You can tell what are the more important features by the amount of spacing that is around it.
By conducting a squint test, you can see whether or not you are meeting this requirements. One of the problems many websites have is that there are too many important features on any single page that are fighting for user attention. If it takes a user too longer to identify the important aspects then a change needs to be made.
You don’t need to be designing for a professional web designer’s approval, only for your target market. So your goal is to ensure positive usability for anyone, for example if you pluck someone from off the street, they can still use your website easily.
It could also be a good idea to look at the main design elements of your competitors. Conduct the squint test on their website and see what they are doing well and not so well. Take the best parts of their design and think of ways you can take it to the next level.
- Iconography Needs To Be Labeled
Icons are great little features to include on your website. However, you need to use icons with care because it can actually become quite confusing to a user if they do not understand your chosen icons. If a user becomes confused it will take them longer to figure things out and they could end up giving up and leaving.
The best thing to do when using icons is to label them. That way there is no confusion what so ever as to what each of your icons mean. Text helps to improve functionality, a user clearly knows what’s what and they can find what they are looking for and navigate your website much more easier.
With icons and text you are leaving nothing to chance as a user can much more easily work what the icon means. Icons are certainly a great feature to include on your website, but they need to be used properly.
- Consistency is Key
When it comes to visual cues you need to be consistent. It is important that you ensure all your visuals are working together and not trying to pull your website apart from the seam. Choose a style and run with it, do not try to mix and match too many different styles as this can create confusion with your audience.
For example, when you have any links in your content, the font is usually blue. This is because it signifies something to the user – that they can click on the blue words and visit another page.
Also, if you use the drop shadow feature you are showcasing to the user that this is an important part of your website. This means that you shouldn’t use this feature for sections of your site that isn’t particularly important. Inconsistency is confusing and it means that a user is spending more trying to figure it out.
Consistency of design needs to be present across all pages. So the same font size and colour needs to be used for headings and plain text on every page. Background colour/s and layout should also be similar across every page.